I do marketing for early-stage software startups.

I’m Summer Lambert. I run a consultancy called Rare Bird Lab. My goal is to help pre-seed - series A software startups market themselves to their ICP.

What I do:

Launch Strategy That Delivers

I create comprehensive launch plans—from press releases and blogs to emails and social content. The goal is to build buzz and engagement from day one.

Build Your Network’s Power

I connect with your tech, reseller, and integration partners to amplify your launch and drive momentum across your network.

Elevate Your Founder Brand

I work with founders to grow their visibility and authority through speaking engagements, polished content, and a standout online presence.

Messaging That Sticks

I craft clear, impactful messaging that defines your brand, resonates with your audience, and communicates your unique value.

Optimize Your Web Presence

I help your site get noticed by driving traffic with SEO-focused content, strategic metadata, long-form articles, and targeted marketing.

Turn Advocates Into Champions

I strengthen your brand’s credibility with customer stories, employee testimonials, case studies, webinars, and reviews that showcase your biggest supporters.

The nitty-gritty:

Starting:

We kick things off with a virtual coffee, where you share what’s going on at your startup and where you need a hand. Stealth mode? Great, let’s map out your go-to-market strategy. Prepping for seed funding? Awesome, I’ll refine your brand to impress those investors. Just closed Series A? I’m here to help you build systems that scale effortlessly.

Why me?

I’ve been at this for over a decade, starting out in branding at some pretty fancy ad agencies. But since 2018, I’ve been all-in on B2B software, sharpening my skills in scaling startups. Over the past few years, I’ve worked with dozens of startups, doing everything from writing social posts to building GTM strategies and even running entire marketing departments.

I’ve built my business to balance what works best for me and what delivers real results for my clients. I’m not a match for those who see consultants as task rabbits, on-call assistants, or full-time employees. I’m an investment in your company’s growth and strategy.

Approach:

I love working in collaborative spaces with clients who are open to fresh ideas and bold approaches to solving big, persistent challenges. I thrive alongside founders who value my expertise and trust me to bring my perspective to the table.

Accepting Clients:

Right now, I’m focusing exclusively on early-stage B2B SaaS software targeting developers, marketers, revenue teams, or security professionals. My interest form is always open, and I’m happy to chat, even if I’m not actively taking on new clients.