PRIVACY NOTICE FOR RARE BIRD LAB LLC

Rare Bird Lab LLC (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:

• Visit our website at rarebirdlab.com, or any website of ours that links to this Privacy Notice
• Use Marketing Consulting. Rare Bird Lab LLC provides marketing consulting services tailored to meet the needs of startups and businesses seeking to scale their marketing efforts. Specializing in go-to-market strategies, content creation, SEO, and campaign management, Rare Bird Lab helps clients unlock growth opportunities and optimize their digital presence. The services offered include strategic planning, execution of marketing initiatives, data-driven analysis, and support for branding, advertising, and customer engagement efforts. Rare Bird Lab’s approach is personalized, ensuring that each client receives solutions designed to align with their unique business objectives.
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at summer@rarebirdlab.com.

SUMMARY OF KEY POINTS

• What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

• Do we process any sensitive personal information? Some of the information may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

• Do we collect any information from third parties? We do not collect any information from third parties.

• How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

• In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

• How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

• What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

• How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

TABLE OF CONTENTS

WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
DO WE COLLECT INFORMATION FROM MINORS?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
• email addresses
• names
• job titles
• contact preferences
• company name

Sensitive Information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: rarebirdlab.com/cookies.

The information we collect includes:

• Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files.
• Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services.
• Location Data. We collect location data such as information about your device’s location. You can opt out of allowing us to collect this information by refusing access to the information or disabling your Location setting on your device.

Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

HOW DO WE PROCESS YOUR INFORMATION? In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services.

To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION? In Short: We only process your personal information when we have a valid legal reason to do so under applicable law, like with your consent, to comply with laws, to provide you with services, to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on. We may rely on the following legal bases:

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
• Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
• Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.

If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent.

WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION? In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:
• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising.
To the extent these technologies are deemed a “sale”/“sharing” under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: rarebirdlab.com/cookies.

Google Analytics
We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout. For more information on Google’s privacy practices, visit https://policies.google.com/privacy.

HOW LONG DO WE KEEP YOUR INFORMATION? In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

When we have no ongoing legitimate business need to process your personal information, we will delete or anonymize such information. If this is not possible, we will securely store your personal information and isolate it from further processing until deletion is possible.

HOW DO WE KEEP YOUR INFORMATION SAFE? In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.

DO WE COLLECT INFORMATION FROM MINORS? In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18. If you become aware of any data we may have collected from children under 18, please contact us at summer@rarebirdlab.com.

WHAT ARE YOUR PRIVACY RIGHTS? In Short: Depending on your location, you may have certain rights regarding your personal information.

If you are located in the EEA, UK, Switzerland, or Canada, you have certain rights under applicable data protection laws. These include the right to request access to and obtain a copy of your personal information, request rectification or erasure, restrict processing, and (if applicable) data portability. In certain circumstances, you may also have the right to object to the processing of your personal information.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing communications at any time by clicking on the unsubscribe link in the emails we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages we send, or by contacting us.

Cookies and similar technologies: Most web browsers are set to accept cookies by default. You can remove or reject cookies in your browser settings. For further information, please see our Cookie Notice: rarebirdlab.com/cookies.

If you have questions or comments about your privacy rights, you may email us at summer@rarebirdlab.com.

CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and apps include a Do-Not-Track (“DNT”) feature or setting. There is no uniform technology standard for recognizing and implementing DNT signals, so we do not respond to them at this time.
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? In Short: If you are a resident of certain US states, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information, and withdraw consent to processing.

Categories of Personal Information We Collect
(See the detailed table above in the original notice for category listings and whether they are collected. We have not disclosed, sold, or shared any personal information in the preceding twelve months.)

Your Rights
You have rights under certain US state data protection laws. However, these rights are not absolute. These may include the right to know, access, correct, or delete your data, opt out of the processing of your personal data for targeted advertising or profiling, and more, depending on your state of residence.

How to Exercise Your Rights
Contact us by submitting a data subject access request, by visiting rarebirdlab.com/contact, or by referring to the contact details at the bottom of this document.

We will need to verify your identity to ensure you are the person about whom we collected the data. If we cannot verify your identity from the information we have, we may ask for additional information.

Appeals
If we decline to take action regarding your request, you may appeal our decision by emailing us at summer@rarebirdlab.com. If your appeal is denied, you may submit a complaint to your state attorney general.

California “Shine The Light” Law
California residents may request and obtain information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes during the preceding year. To make such a request, submit your request in writing using the contact details in “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?”

DO WE MAKE UPDATES TO THIS NOTICE? In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date. If we make material changes, we may notify you by posting a notice or sending you a direct notification.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE? If you have questions or comments about this notice, email us at summer@rarebirdlab.com, or contact us by post at:
Rare Bird Lab LLC
7339 Madison St.
Suite 500
Forest Park, IL 60130
United States
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU? Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to and obtain a copy of your personal information, request rectification, or request deletion of your personal information. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.