Privacy policy

This Privacy Policy explains how Rare Bird Lab LLC ("Rare Bird Lab," "we," "us," or "our") collects, uses, shares, and protects information when you visit rarebirdlab.com (the "Site"), fill out a form, download a resource, or otherwise communicate with us. By using the Site, you agree to this policy.

Information we collect

Information you provide

• Contact form: your name, work email, company, and the message you send.
• Resource downloads (e.g., the GEO for Devtools playbook): your email address.
• Direct correspondence: anything you include when you email us.

Information collected automatically

• Server and usage data: our hosting provider records standard log data such as your IP address, browser type, referring pages, and timestamps.
• Cookies and similar technologies: see Cookies and tracking below.

How we use your information

• To respond to your inquiries and provide the resources or services you request.
• To deliver the specific content you asked for (for example, emailing or serving a downloaded playbook).
• To operate, maintain, secure, and improve the Site and our services.
• To measure and improve our marketing, including advertising performance.
• To comply with legal obligations and enforce our terms.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising outside the tools described below.

Cookies and tracking

Cookies are small files stored on your device. We use, or intend to use, the following categories:

• Essential: required for the Site to function and be secure.
• Analytics: tools such as Google Analytics that help us understand how the Site is used.
• Advertising and conversion: tools such as the Meta (Facebook) Pixel and Google Ads tags that measure the performance of our advertising and help us reach relevant audiences.

Where required by law (for example, for visitors in the European Economic Area and the United Kingdom), we ask for your consent before setting non-essential cookies. You can also control cookies through your browser settings, and you can opt out of many advertising cookies through your device or the providers listed below. Disabling some cookies may affect how the Site works.

Service providers and third parties we share data with

We share information only as needed to run the Site and our business, with providers that are contractually required to protect it:

• Formspree — processes and delivers our form submissions. See Formspree's privacy policy.
• Vercel — hosts the Site and processes server logs. See Vercel's privacy policy.
• Google — provides web fonts (which receive your IP address to serve fonts), and, where enabled, Analytics and Ads. See Google's privacy policy.
• Meta Platforms — where enabled, provides advertising and conversion measurement. See Meta's privacy policy.
• Google Workspace — hosts our email.

We may also disclose information if required by law, to protect our rights, or in connection with a business transfer.

Legal bases for processing (EEA and UK)

If you are in the EEA or UK, we process your personal data on these bases: your consent (which you can withdraw at any time); performance of a contract or steps taken at your request; our legitimate interests in operating, securing, and improving our business; and compliance with legal obligations.

International data transfers

We are based in the United States, and our providers may process data in the US and other countries. If you access the Site from the EEA, the UK, or elsewhere, your information will be transferred to and processed in the United States. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

Data retention

We keep personal information only as long as necessary for the purposes described here, to comply with our legal obligations, resolve disputes, and enforce our agreements. You can ask us to delete your information at any time (see Your rights).

Your rights

Depending on where you live, you may have the right to:

• Access, correct, or delete the personal information we hold about you.
• Object to or restrict certain processing, and request data portability.
• Withdraw consent where processing is based on consent.
• Opt out of the sale or sharing of personal information. We do not sell your personal information.
• Be free from discrimination for exercising these rights.

EEA and UK residents may also lodge a complaint with their local data protection authority. To exercise any right, email us at summer@rarebirdlab.com and we will respond as required by applicable law.

Children's privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact us and we will delete it.

Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Links to other sites

The Site may link to third-party websites. We are not responsible for their content or privacy practices, and we encourage you to review their policies.

Changes to this policy

We may update this policy from time to time. We will post the revised version here and update the effective date above. Material changes will be highlighted where appropriate.

Contact us

Rare Bird Lab LLC
Email: summer@rarebirdlab.com