Grepr: Building blog measurement infrastructure from scratch
Grepr was publishing strong content and getting real traffic, and nobody on the team could open a report and say which posts were working, what readers did next, or which channels were actually doing the work.
Zerve: Content That Ranks on Google and Gets Cited by AI
Content that ranks on Google and gets cited by AI, quickly. How I took Zerve's blog from 291 organic sessions to 1,856 in 12 months while earning the #2 AI visibility ranking in their category.