Privacy Policy

Effective Date: April 10, 2026 Last Updated: April 10, 2026

This Privacy Policy describes how I, Summer Lambert, operating as Rare Bird Lab LLC ("Rare Bird Lab," "I," "me," "my"), collect, use, and protect information when you visit rarebirdlab.com (the "Site") or engage with my services.

By using the Site, you agree to the practices described in this policy.

Information I Collect

Information you provide directly. When you fill out a contact form or subscribe to my newsletter, I collect information you voluntarily provide, such as your name, email address, company name, and any message content you include.

Information collected automatically. When you visit the Site, certain information is collected automatically through analytics tools, including your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and general geographic location. This data is collected through Google Analytics (or similar analytics tools) and is used in aggregate to understand how visitors use the Site.

Cookies and tracking technologies. The Site uses cookies and similar technologies to support analytics and improve your experience. You can control cookie preferences through your browser settings. I do not use cookies for advertising or retargeting purposes.

How I Use Your Information

I use the information I collect for the following purposes:

To respond to your inquiries submitted through the contact form. To send you my newsletter if you have opted in. To understand how visitors use the Site so I can improve it. To comply with legal obligations.

I will never sell, rent, or share your personal information with third parties for their marketing purposes.

Third-Party Services

I use the following third-party services that may process your data:

Google Analytics collects anonymized browsing data to help me understand Site traffic and usage patterns. Google's privacy policy governs their handling of this data.

Email marketing platform (such as HubSpot, Mailchimp, or similar) processes your email address and name if you subscribe to my newsletter. You can unsubscribe at any time using the link in any email I send.

Squarespace hosts the Site and may collect standard server log data. Squarespace's privacy policy governs their handling of this data.

I only work with third-party services that maintain reasonable data protection practices, but I encourage you to review their respective privacy policies.

Data Retention

I retain contact form submissions and email subscriber information for as long as it is needed to fulfill the purpose for which it was collected, or as required by law. If you would like me to delete your information, you can contact me at the email address listed below, and I will do so within a reasonable timeframe.

Your Rights

You have the right to request access to the personal information I hold about you. You have the right to request correction of inaccurate information. You have the right to request deletion of your personal information. You have the right to unsubscribe from my newsletter at any time. You have the right to opt out of analytics tracking through your browser settings or cookie preferences.

To exercise any of these rights, contact me at summer@rarebirdlab.com.

Children's Privacy

The Site is not directed at individuals under the age of 16, and I do not knowingly collect personal information from children. If I become aware that I have collected information from a child under 16, I will delete it promptly.

Security

I take reasonable measures to protect the information I collect from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and I cannot guarantee absolute security.

Changes to This Policy

I may update this Privacy Policy from time to time. When I do, I will update the "Last Updated" date at the top of this page. I encourage you to review this policy periodically.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information I collect, the right to request deletion, and the right to opt out of the sale of personal information. I do not sell personal information.

Contact

If you have questions about this Privacy Policy or how I handle your information, contact me at:

Summer Lambert Rare Bird Lab LLC summer@rarebirdlab.com