GET IN TOUCH
PLAYER_1.PNG x
Summer Lambert, founder of Rare Bird Lab
CHARACTER SELECT

I'm Summer Lambert.
Rare Bird Lab is me.

Twelve-plus years in B2B tech marketing, and I've run go-to-market inside 30+ devtools, observability, data infrastructure, and AI engineering companies. Lately that means teams building agent optimization platforms, synthetic data for evals, and observability for LLM systems. I work the way an in-house hire would, not an agency you manage from a distance.

When you work with the lab, you work with me. No account managers, no juniors learning on your budget, no playbook handed over on the way out. I learn the product deeply enough to write for your buyers as a peer. Your buyers are AI engineers debugging agent traces, SREs, platform engineers, and data scientists. They notice.

GET IN TOUCH View high scores →
WHY_FRACTIONAL.TXT x

Seniority before headcount.

Most technical founders hire marketing too late, then hire the wrong first marketer. A fractional engagement gets you a senior operator now. The content engine, the social presence, and the measurement behind it get built. When you do hire full-time, they inherit a working content motion instead of a blank page.

USUAL WAY MARKETER ARRIVES AT SERIES B
WITH THE LAB GTM RUNNING FROM DAY ONE

World map: six zones

Every engagement moves through the same arc. How far and how fast depends on where your GTM actually is.

ZONE 1

Market intelligence

A real read on how your competitors position themselves and where your buyers actually research. Not a spreadsheet of feature checkboxes.

ZONE 2

Foundation

Positioning, messaging, and functional buyer profiles. Not fictional character sheets with stock photos.

ZONE 3

Planning

A GTM plan sequenced against your runway and stage. What to do, in what order, and what to skip.

ZONE 4

Programs

The engine running: content, SEO and GEO, social, and the measurement behind it. Every piece earns its place.

ZONE 5

Enablement

Your team equipped to carry the motion. Templates, processes, and the judgment behind them, documented.

ZONE 6

Optimize

Measurement against the numbers that matter. Not vanity metrics. Whether the motion is generating revenue.

Sound like the marketer you haven't hired yet?

GET IN TOUCH