Zerve: content that ranks on Google and gets cited by AI
The problem. Zerve builds a collaborative data science and AI development environment, competing alongside Jupyter, Databricks, and Deepnote. Deep domain expertise, real customer wins, and a blog that produced 291 organic sessions in a year. Non-branded impressions were essentially zero.
The work. Search content now has to earn its ranking twice: once with Google, once with the AI answer engines a growing share of buyers use before they ever click a link. Over 12 months I produced 50+ pieces. SEO and GEO-structured long-form, executive ghostwriting across three distinct voices, a monthly user newsletter, launch and event coverage. Two or more posts a week.
The post that moved fastest was written explicitly as an SEO and GEO asset. Within eight weeks it ranked #2 on Google for its non-branded query, earned an AI Overview citation, and became the highest-traffic post on the blog with 1,654 sessions.
"Her high-quality work helped increase our visibility across search and AI platforms."
REBECCA HERSON · CMO, ZERVE AIGrepr: blog measurement infrastructure from scratch
The setup. Grepr, a Series A observability startup, had 83 posts live and traffic coming in. But when the founder asked how the blog was performing, the team answered with a gut check. Content was being produced in good faith. Decisions about what to produce next were being made on vibes.
What I built. A blog performance dashboard in GA4 with four working views: posts ranked by engagement rather than raw pageviews, traffic sources with nested channel detail, performance over time with anomaly detection, and path analysis showing where readers go next. It lives in the shared workspace. Anyone on the team gets the same answer.
The ongoing engagement. Content strategy, SEO, events, launches, LinkedIn, and paid coordination all live under the engagement now. Evaluated against a real baseline instead of last quarter's hunches, with monthly reports to the COO and CRO.
Every traffic spike in the first 60 days mapped to a specific campaign action: a launch, a founder post, a conference day. Nothing was accidental.
Sorting by engagement time instead of pageviews reshuffled which posts win, and where the Q2 content bet should go.
The gap between traffic and conversion became measurable. Readers were moving toward the product and getting dropped before the handoff. Now a named priority.
Bonus levels
Trade show logistics, website improvements, and SEO-optimized blog production for an SRE and platform engineering audience.
An ongoing content engine for a DBA audience: weekly marketing calls, events, analytics reporting, and the operational glue that keeps a small team aligned.
Content, social, and launch weeks from the early days, for one of the hardest audiences there is: developers who resent being marketed to.
Built the initial outbound engine: roughly 34x growth in LinkedIn visibility and dozens of customer meetings that were essential to early growth.
Player reviews
"Summer and her team helped us grow our following on LinkedIn from 50 to 1k followers while we were still in stealth. They're strategic, responsive, understand the unique challenges of early-stage companies and master the required tooling. I highly recommend to work with them early on."
"Summer is an exceptional marketer who brings a wide-ranging skill set and deep expertise to the startups she works with. I've been able to trust that she would consistently deliver high quality work; from trade show logistics, website improvements, and SEO-optimized blog production."
"She wrote a steady stream of blog and web content for us, helped manage the migration of our blog to a new system, and handled a lot of behind-the-scenes SEO details completely independently. Her high-quality work helped increase our visibility across search and AI platforms."
"We've had the pleasure of working with Summer for several years, and she has been an invaluable asset to our marketing efforts. She excels at running our weekly marketing calls, organizing events, reporting on web analytics, and keeping everything organized to ensure we all stay aligned."
"Summer was amazing to help us get our initial outbound engine going, and her work has helped us increase our visibility around 34x on LinkedIn as well as land dozens of meetings with customers that have been essential in our growth. I give her our highest endorsement."
"She stepped up immediately and drove automated LinkedIn lead generation and community building, social media, email marketing, marketing ops, and more. She never lost sight of tailoring messages and tactics to our target personas. I recommend Summer to any marketing leader that needs to add horsepower to their team."
"Summer is a marketing pro. Competent, knowledgeable, creative and effective. She's uncovered lead gen opportunities in B2B with engineering ICPs that have measurable impacts to our business."
"I've had years of amazing experiences working with Summer, from short-term initiatives to ongoing monthly retainers, and she never disappoints. She can effortlessly flex between quick execution and strategic partner, and is able to plan ahead while leaving room to iterate until she sees results."
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